Sophie had the idea for invisibobble during he first year at university in the UK. She always loved wearing a ponytail, but found that after wearing ordinary hair ties for a long period of time, she suffered from really bad headaches and an annoying crease in her hair that we all know and hate.

After a bad-taste themed party, where - in true bad taste - she wore an old telephone cord to hold up my ponytail, she discovered something amazing upon waking up the next morning. She didn't have a headache! She immediately knew she was on to something, and worked to finalize the idea alongside British hairdressers and German engineers.

The brand exploded, and status today sees us selling more than 1,000 invisibobbles per minute in more than 70 countries worldwide. I've also written a book about my founding story - 100 Million Hair Ties and a Vodka Tonic.

We're constantly creating, bringing exciting new special collections and core innovations for ALL types of women worldwide so we can celebrate hair love together. Making women's lives just that little bit more simple and fun.